It's important to have a clear sense of your business goals in mind as you embark on developing a search strategy. You may find yourself wanting to switch directions, adopt new strategies, or simply try out a new provider. Many a healthcare communications agency will specialise in strategic communications spanning …

There are ways you can present content to increase the chances it will show as a featured snippet. For instance, take a look at this code I pulled from a site that syndicates news articles: For most people, a free short url is all they need. It iCheshire charges by …

That may vary depending on what type of site you're working on, but the idea is - if you can understand your audience's patterns, you can time new content so it gets the most engagement. Basically, imagine that your best salesperson was writing your website text. Are you looking for a …

And when it comes to longer form content on more reputable sources, research-backed content and opinion-forming articles tended to get the greatest amount of attention. A page that's no longer working can affect your site's rankings in search engines, but also user experience and the engagement. Using a url shortener …

Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. Yep! For example, where would one find large rocking horses for …