The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a …

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Affective strategies should elicit emotions that lead …

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. They spend promotional dollars carefully. Links to page resources such as …

Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. If you want to build backlinks to your website, you have to do it with caution and knowledge. The search engine algorithms get updated time after …