In theory though, a website owner shouldn't have to scout or hunt for links. Other sites keep it simple by having a menu running along the top of the site or running down the left-hand side of the browser window. An interesting gift like a mermaid tail blanket can really …

It's important to have a clear sense of your business goals in mind as you embark on developing a search strategy. You may find yourself wanting to switch directions, adopt new strategies, or simply try out a new provider. Many a healthcare communications agency will specialise in strategic communications spanning …

I hate to say it, but there is a bit of luck involved here. Google and Bing both provide guidelines for search engine optimization that avoid black hat methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Allow sheer fabric to …

If you're still using traditional "keywords" as the basis for your SEO strategy, you need to stop immediately. Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for …

You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. There's also various duplicate content-detection software such as CopyScape which is designed to …

Tiered link building is simply building links under your links. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices …

The next step of understanding where the page fits in the hierarchy of the website overall is to evaluate the content on the page. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a …

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Affective strategies should elicit emotions that lead …

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. They spend promotional dollars carefully. Links to page resources such as …

Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. If you want to build backlinks to your website, you have to do it with caution and knowledge. The search engine algorithms get updated time after …